Brand Profile: CheapestNatoStraps

CheapestNatoStraps is an online retailer of replacement watch straps that has been in business since 2012. The online store is owned by Sofie Björklund, a watch collector who has a true passion for mixing and matching watches to complement her outfits. Her own quest to find affordable watch straps motivated her to establish her website in order to help other timepiece enthusiasts reinvent their watches with stylish straps without having to pay a fortune.

CheapestNatoStraps perlon straps


The selection of watch straps at CheapestNatoStraps includes almost every color imaginable. Some styles are available with a choice of silver or gold buckles, and most designs are offered in 18-millimeter, 20-millimeter and 22-millimeter widths. Only one length size is available with the straps measuring around 28 millimeters from end to end. The perlon straps appear to be well made and are waterproof to stand the test of time. While the straps at CheapestNatoStraps are made to suit men and women, the site has more feminine colors than what is offered by many other online stores, making it a great place for ladies to shop for watch straps, particularly if they want to be able to get a strap to perfectly match a certain ensemble.

At CheapestNatoStraps, you can expect to pay about $8.95 for perlon watch straps. The store offers bulk wholesale pricing with a 20 percent discount on purchases of five or more of the same watch strap. Shipping is free in Sweden for all orders and free on most international orders of $25 or more.

1 comment

  1. I already bought a 24 mm red Perlon strap from Sofie’s web-shop. One thing worth to mention for future buyers. The web site claims that the buckle is made out of steel. After moths of usage my impression is that the buckle is a poorly coated brass buckle. Mine has no longer the appearance of a steel buckle. Hope this helps to future buyers.

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