Brand Profile: Sophie’s Watch Straps

Sophie’s Watch Straps is an e-commerce store operated by Sophie Bj√∂rklund, the granddaughter of a watchmaker who has a passion for fashion watches. After realizing how hard it was to find affordable straps that would allow her to match her watches to her outfits, she became motivated to launch her own online store. She launched her first site in 2012 and founded Sophie’s Watch Straps to cater mainly to women.

sophies watch straps perlon straps

As a site that is meant to offer Perlon watch straps for fashionable ladies, Sophie’s Watch Straps carries designs in many different colors. The selection of Perlon straps includes both traditional and adjustable buckle styles, and you’ll find styles with silver and gold toned buckles in the collection. Most of the designs come in three width sizes: 18 millimeters, 20 millimeters and 24 millimeters, and they all measure about 28 centimeters in length by about 1 millimeter in thickness. The site also sells replacement buckles for Perlon straps.

The pricing on the Perlon straps at Sophie’s Watch Straps varies by size and color with prices ranging from $8 to $11. All orders of $40 or more are shipped for free to most locations in the world. The prices at Sophie’s Watch Straps are some of the lowest that you’ll find on Perlon straps, and the site offers a buy four, get one free discount. One thing to keep in mind is that the site does not say what the hardware is made out of.

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